United States Postal Service

Records were shattered on and
off the track.

Challenge: How do you sell Collector’s Edition Stamps but make sure people don’t use them to pay their cable bill?

Solution: Create a campaign called, Some Stamps You Just Can't Lick. From Humphrey Bogart and Vince Lombardi to Bugs Bunny and a bunch of Olympians, this campaign demonstrated the value of these little square pieces of paper.

Results: USPS saw an increase in annual profits from $100 million over $400 million.