Up2SD.org

If you’re
suffering in silence,
how would
anybody know?

Challenge: San Diego County’s Health and Human Services Agency wanted to change the narrative and give hope to those who are suffering in silence from depression.

Solution: It’s Up to Us is a campaign aimed at helping San Diegans reduce the stigma associated with mental illness. If they knew they weren’t alone, those affected would be more likely to recognize the symptoms, tap into resources, and get the help they needed. We learned that if we could start the conversation and talk openly about mental illness, those suffering would be more likely to seek help sooner.