San Jose International Airport

The airport
for people who
hate airports.

Challege: Travelers hate airports. My client wanted us to do something “cool” that would accomplish three things: (1) convince travelers that airports don’t have to suck, (2) tell Silicon Valley the best airport is in their backyard, and (3) get the attention of the Mayor’s office.

Solution: Talk to travelers who fly out of SJC and they’ll tell you it’s the easiest airport to get in and out of. Through fun language and simple visuals, we created a campaign to demonstrate how easy it really is. After all, airports are just a transition. They’re not the destination. So let’s make it feel a little fun.

Result: Go Somewhere became an award-winning campaign. Roger that!