Pura Vida
Millions bound
tightly by little pieces of string.
Is it jewelry? An accessory? A lifestyle? To be honest, it’s all of the above. Pura Vida, the “surfie” teen, lifestyle brand with millions of followers began to see a decline in sales. So we got back to doing things the “Pura Vida” way, which was grassroots content built on the “social” backs of the micro-influencer. Under our direction, these authentic, fun, natural images captured by our small groups of influencers along with a refreshed e-commerce site, created a vibe and an experience that helped land Pura Vida on the wrists of teens around the world.
Social Reels
Trade Show Signage + Print
Photography
