Novartis Animal Health

The eyes get ‘em
every time.

Challenge: How do tell dog owners to be aware of one of the most silent and deadly killers?

Solution: Let their dog tell them. We’ve all seen that look. The one when your dog is trying to tell you something really important like; “There’s no more water in the toilet bowl” or “I didn’t know I couldn’t gnaw on the new sofa.” All dog owners believe their furry friends are part human — especially when they lock eyes with you. We used those eyes to create a campaign to bring awareness to a new treatment that could save your dog’s years.