Nationwide Financial
Crazy in love.
Challenge: How can we get people to take a free online assessment to see if they’re properly insured?
Solution: People do a lot of crazy things in the name of love. Being properly insured shouldn’t be one of them. This "My Crazy Love" social media contest asked people to send us their own crazy love stories in exchange for a free assessment. Let’s show them all the crazy things people have actually done in the name of love. Not being insured? That’s just crazy!