Merrill Lynch

Live life
with no limits.

Challenge: Merrill Lynch wanted to attract high net-worth private clients. In other words, get us some rich clients!

Solution: Merrill asked us to do a “talking head” testimonial campaign. We then asked if we could reimagine what a testimonial campaign could be. They said yes. So we created a campaign that allowed us to eavesdrop into minds of wealthy people. What do rich people they think about when they have a little quiet time? What about their money concerns them?