McGladrey

Caddie for love.

Challenge: McGladrey wanted Davis Love III and Ryder Cup captain to be the face of their brand. One small problem, Davis is not that exciting.

Solution: To keep the campaign from experiencing a slow death, we introduced humor to offset Davis' "uber-professional" demeanor. We created a scenario that Davis needed a new caddie and developed a contest to help him find a new one. To promote this, we partnered Davis with the world’s worst caddies and just let the funny play out.

Result: 40,000/mo increase in unique site visits. The Caddie for Love was named Best New Promotional Idea by the PGA Tour and took home their Award for Advertising Excellence.