McGladrey

Understood.

Challenge: How do you increase awareness for a brand that has no real value proposition?

Solution: Start by creating their new brand platform “Experience the Power of Being Understood.” We also recognized that RSM McGladrey wasn’t leveraging some tremendous assets. They were already sponsoring pro golfers; Zach Johnson, Davis Love III, and Natalie Gulbis but doing nothing with them. What better way to demonstrate how RSM McGladrey partners with their clients than through the golfer/caddie relationship? So that’s what we did.

Result: Non-employee website visits, doubled to more than 100,000 per month. Awareness increased from 25% to over 80%.