Lowe’s Photography
Only a real
pro can attract
a real pro.
Challenge: They know how to reach the DIYer, but how can Lowe’s connect with the professional contractor?
Solution: Simple. Get real. Stop hiring professional models who don’t know how to hold a spackle knife. We scoured the region and found real contractors. Then we asked them to do what they do best, and we took some pictures. Voila!
