GlaxoSmithKline

Tell acne C U L8tr.

Challenge: Is it possible to speak to teens about acne in a language they can all understand?

Solution: Yessir! GlaxoSmithKline came to us for a packaging assignment that would appeal to teens and stand out on store shelves. With texting symbols/emoticons we established a tone and voice they can relate to. Also, with bullying on the rise, we saw an opportunity to do something bigger than just a package. So we proposed a program to help teens treat and cope with the effects of acne. The program was called "Don't:Pick".