Comcast
The bell has rung.
You best buckle up.
Challenge: How do you teach people that when it comes to the internet and getting online, speed doesn’t kill, it rules?
Solution: To teach potential customers all the benefits of high-speed internet we assembled a class of not-so-savvy internet surfers and gave them Mr. Webb, our fictional internet messiah. He’s a bit of a wack job, but man does he love his job.
Result: Led by Mr. Webb, the campaign blew past projected goals for acquisitions, setting new industry standards.
Print.