BASF

A big discovery in
a small town.

Challenge: After 15 years, BASF discovered a new molecule that would change the Ag Industry game.

Solution: Let's just say we had some fun with this one. “15 years in a lab in Hannibal, Missouri” wasn’t the opening line from a new Hollywood sci-fi thriller. It was, however, the inspiration to create a fun campaign for the launch of a new product.

Result: This teaser campaign created so much interest that BASF’s two-year sales projections were surpassed after only 6 months in market.